FirstScroll Markets
Market Intelligence & Trends
JioBlackRock wants to manage your money at near-zero fees
JioBlackRock raised ₹17,800 crore in three days selling funds with rock bottom fees. Here's who the cheap money really serves, and where it actually sits.
UPI Was Never Free. Here's Who Paid
Parliament just cleared the way for a fee on UPI merchant payments. Here's who has been footing the bill since 2020, and why that money ran out.
Why Investors Bid 74x for a Wire Maker
Dhoot Transmission's ₹3,067 crore IPO drew bids 74 times over. Here's why a bundle of copper wires becomes 2.5x more valuable when a scooter goes electric.
Why Accenture Asked 8 Lakh Staff to Skip Vacation
Accenture told employees to defer holidays and push sales before August 31. Here's the bookings machinery behind the memo, and what it means for Indian IT.
Shiprocket IPO: India's Biggest Shipper Owns No Trucks?
Shiprocket ships crores of parcels without owning a single truck, yet still loses money. Here's how the aggregator model works and where it cracks.
Why Did Bharat Forge Post a Loss Despite 19% Growth?
Bharat Forge grew revenue 19% yet posted a ₹90 crore loss and crashed 9%. Here's how a German goodbye cheque explains it all.
Technocraft Ventures IPO: Why ₹150 Cr Just to Wait?
Technocraft has ₹1,320 crore in orders, yet its IPO money funds no new assets. Here's how the EPC working capital trap works, in plain English.
Why India's stock market changed the way closing prices are calculated
Nifty "jumped 200 points" after trading ended on Aug 3. It wasn't a glitch. Here's how SEBI's Closing Auction Session sets closing prices now.
How Rolex stays scarce on purpose to stay expensive
Rolex could sell far more watches than it does, and in 2024 it made fewer. Here is how a watchmaker owned by a foundation turns scarcity into pricing power.
How Amul beat every multinational and stayed a farmers' cooperative
A cooperative owned by 3.6 million farmers is bigger than Nestle India and never sold a share. Here is how Amul beat the multinationals and stayed one.
Why airport shops charge you triple, and how they get away with it
A ₹100 airport water bottle isn't greed, it's a rent business built on one thing: you can't walk away. Here's how the captive-market trap works.
Why Parle-G stayed ₹5 for decades, and still made money
Parle-G has cost ₹5 for nearly 30 years while everything else tripled. The secret isn't the price, it's the pack, now half its old size.
The Government Pharmacy That Now Sells Face Wash
Jan Aushadhi now sells salicylic acid face wash at ₹46.88 against ₹300 branded rivals. Here's what it reveals about how skincare is really priced.
India's ₹84,084 Crore Bet on Oil It Hasn't Found Yet
The Samudra Manthan scheme will pay up to ₹650 crore per deepwater well. Here's why India is betting big on oil it hasn't found, and why it won't help soon.
India Got Hit With a US Tariff and Called It a Win
The US just imposed a 10% Section 301 duty on Indian goods. New Delhi is relieved. Here's the negotiation maths that explains why.